06 / Services
Custom 3D Product Configurators
Off-the-shelf configurators work until the product logic, interface or integration stops being standard. We design and build around the way your product is engineered, sold and purchased.
Discuss a project
The result
Customers can explore valid combinations, understand every change, see the result in real time and move from configuration to checkout with confidence.
Deliverables
- Product rules and dependency mapping
- Bespoke configurator UX and interface
- Real-time 3D visualization and AR
- Pricing, cart and commerce integration
Built for
- Complex product ranges
- Made-to-order products
- Modular systems
- Shopify and WordPress
Built around the product
One configurator does not fit every product.
Component-dependent bicycles and modular lighting systems need different rules, interfaces and buying journeys. We build the experience around those differences.
A focused process
Clear inputs.
Considered execution.
- 01
Understand
We define the product, audience, required outputs and the details that must read correctly.
- 02
Build
We create or prepare the model, materials, lighting and environment around the final use.
- 03
Refine
Review rounds focus on accuracy, visual hierarchy and the details customers will notice.
- 04
Deliver
Final assets are prepared in the right formats, dimensions and quality for their destination.
Project fit
Is custom 3d product configurators the right next move?
A strong fit when product rules, dependencies, guided choices, pricing, data, or commerce integrations exceed a standard variant picker.
Useful inputs for a first review
- Representative product rules, option dependencies, invalid combinations, and pricing behavior
- Existing product data, CAD or 3D assets, ownership, and update process
- Commerce stack, integrations, user journey, stakeholders, launch window, and operating owner
Common questions
When is a custom configurator justified?
Custom work is justified when product logic, UX, visualization, quoting, data, or integration requirements cannot be met responsibly by an existing platform or simpler variant interface.
Can Double Edged build the 3D assets and the software?
Yes. The studio can own product strategy, UX, 3D production, real-time presentation, integrations, testing, and a phased implementation where the scope supports it.
How does Spellexo relate to this service?
Spellexo is an owned Double Edged product and a relevant signal of product strategy and web-3D execution. A bespoke configurator is scoped independently around the buyer's actual rules and systems.